Sell or Rent Short-Term? A Revenue Analysis

Every owner wondering what to do with a second property sooner or later reaches this question: sell it, or keep it and rent it out short-term? There is no single right answer — there are factors worth weighing up.

The selling scenario

Selling gives you a lump sum, with no need for property management, cleaning or dealing with tax obligations. It's the choice for anyone who wants liquidity now or has no wish to be involved with the property.

The short-term rental scenario

Depending on location, demand, occupancy and running costs, short-term renting can offer higher gross revenue than a long-term lease — but it comes with more volatility and higher operating costs. It requires active Airbnb management: listings, pricing, guest communication, cleaning and compliance with AADE obligations.

The factors that matter in the decision

• Location — short-term rental demand in the area
• How much time you have to be involved, or your willingness to hand over to a property management company
• The tax implications depending on how many properties you already have
• Whether you see the property as a long-term investment or as something to cash in

Handing over management changes the equation

If what holds you back is time and complexity, handing day-to-day operations to an Airbnb management company significantly reduces the time and personal involvement that short-term renting requires. See our Airbnb management in Athens service.